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Tuttobene 2010 - press release January 2010

Tuttobene 2010 - press release January 2010

Amsterdam, 19 January 2010
 
Sustainable design in Milan / Tuttobene presents Dutch design talent
 
The Dutch agency Tuttobene will present homegrown design talent during the 2010 edition of the Salone Internazionale del Mobile of Milan, the world’s most important design fair, that this year takes place from 14 to 19 April. In the Zona Tortona, in Milan’s city center, Tuttobene will organize a group exhibition that offers a sample sheet of current developments in sustainable design in The Netherlands.

Up till now, Tuttobene has presented mainly young talent with high-quality work. This year it is widening its outlook. Victor le Noble, co-founder of Tuttobene: ‘although we still remain focused on beginning, talented designers, this year we want to add more perspective to our presentation by inviting designers who are little further in their professional and artistic development. For some of them it is the first time they exhibit in Milan under the umbrella of Tuttobene. In this way, we are able to present a broader and more complete image of the current state of affairs in sustainable
design in The Netherlands.’ 
 
Since the design industry still lacks good product certification on durability, the group presentations of Tuttobene are the perfect opportunity to get an overview of what is going on in this field. The Tuttobene presentation in Milan is unique; it’s the only place where one can see a variety of different objects, which share one common denominator: sustainable design. In the 2009 edition of the Salone del Mobile it went from a cupboard made of domino pieces to a table made of garden hoses, and from a lampshade of horsehair to a porcelain computer. Ecological sustainability, inspired by a socially responsible vision on design, is what all these products have in common.
 
The exhibition of Tuttobene has proven to be a recurring item on the agenda for many visitors. During and after the Milan Design Week, more than once it appeared to contain a number of very successful objects. Every year Tuttobene discovers new designers. At previous editions, artists like Christien Meindertsma, Kiki van Eijk, Joost van Bleijswijk, Frederik Roijé, Lotte van Laatum en Basten Leijh have presented their work. This year, it will be the seventh time that Tuttobene organises its presentation at the Salone del Mobile.
 
Mid-March will be announced which designers will present themselves this year. Registration for individual designers, design bureaus, design labels and manufacturers will close on 5 February 2010.
 
The Tuttobene group presentation in Milan is commissioned by the EVD, agency of the Dutch ministry of Economic Affairs. It is organized in association with the professional body of Dutch designers BNO, matchmaking bureau Link2Italy, interior design bureau All Your Colours and Creative Amsterdam.
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